Second labels? (Is that like "Second-hand Rose"?)

"Want to drink the best but can’t afford it? Think about this: In haute couture, second labels provide affordable products that incorporate the style, quality and cachet of flagship items. Donna Karan, for instance, also has DKNY and Giorgio Armani has Emporio Armani. "

Similar situation exists for wines. See the article, "Anyone for seconds?" from The Star Online about how wineries use second labels.