Sisterhood of the wine

One of the fastest growing sections of the wine-drinking population is women. Many of the advertisements nowadays are gearing their advertisements to take advantage of this development. "Not only are women the majority of wine consumers, they are the largest of today's buying power markets."

Marketing wine to women (Wine Business Monthly)

and

Sipping sisters (New York Daily News)

are two of the many articles that talk about how more and more women are getting involved in the wine business.