Terroir is good?

Article from the Slowfood site, "World Wine? We Want Terroir! " is making a plea for not uniforming the taste of wines.

'Wines of the world, don’t unite, for pity’s sake!’ Maybe this should be the battle cry of those wine lovers who are tired of the uniform, one-dimensional taste of wines formatted for an international market. Fortunately, in the ‘old Europe’ so beloved of George Bush, there are ever-increasing numbers of forward-looking growers who are striking back at this dumbing-down and are nurturing differences. It is provenance that wins over internationalization.

On a related note, I would like to remind you of the event that's coming up:

9th Annual Central Coast Viticulture & Enology Conference in San Luis Obispo, February 23-24, titled "The Economics of Terroir -- Image is Everything".