Personality counts

The first and, so far, the only wine to receive DOC status, Spain's highest classification, Rioja is without doubt the country's greatest fine-wine region. (The New Sotheby's Wine Encyclopedia -- DK Publishing, 1997)

An article from BBCNews, "Why once-dowdy Rioja reigns in Spain," talks about what the winemakers in Spain are doing to improve the image of Rioja in the market place.