Would you like some Fat Bastard with that?

Yes, I know; it is much more impressive to your company to order Chaeauneuf-du-Pape with your meal. But wouldn't you like to get them sometimes with your knowledge of the new labels?

Leonard M. Zunin, in his book, Contact: the first four minutes, makes the point that it takes only that long to make an impression on the person you meet. Now the winemakers are coming up with labels that will catch the consumers' attention as they are scanning the shelves of wines. "Wacky wine labels lure younger customers" (pressconnects.com) is exploring what works.

I know I am not the only one to buy a wine because the label is so attractive!