How Gallo came up with the Red Bicyclette label

I had mentioned Red Bicyclette in a previous blog, Get on that bike!

In today's Modbee. com there is more on how Gallo decided to work with the French grapes to come up with a label that would appeal to the American tastes.

... the Gallo marketing executives say Red Bicyclette combines the fruit-forward, drink now style of new world producers like California and Australia with the mineral flavors that define French wine “terroir.” Terroir is the characteristics a particular geography brings to wine — the influence of soil and climate on the wine.