Wine a little, you'll feel better

With the most recent move, Mondavi seems to be in the process of developing cheaper wines for the masses rather than serving the elite with higher-priced products.

Of course, the idea of making a bundle selling cheap wine isn't new. Last year, Bronco Wine Co.'s Charles Shaw brand drew huge attention with its $1.99 bottle of what became known as "Two Buck Chuck."

"The whole Two Buck Chuck phenomenon showed people that wine doesn't have to be expensive to be good," said Marc Engel, head of the wines practice at BRS Group, a marketing research firm in San Raphael, Calif.

If the business model Mondavi is planning on following (Mondavi sees value in wine for the masses -- Seattle Post-Intelligence) means quality wine at affordable prices, that is good news for the average drinker.